NAV Imperial Hospital and Research Centre, one of the premier orthopedic hospitals in Jaipur, Rajasthan, is headed by Dr. Sachin Gupta (Orthopedic and Joint Replacement Surgeon) and Dr. Mahesh Jangir (Bariatric and Laparoscopic Surgeon). The hospital partnered with Smartsevak 1.5 years ago to enhance their patient engagement and lead management processes. The initiative was spearheaded by Mr. Shashi Kant Jangid, COO of NAV Imperial, a young and dynamic personality who recognized the potential of chatbot technology and innovative marketing strategies.
Customized chatbot for NAV Imperial to handle and qualify leads from marketing campaigns.
Leads are intelligently allocated to the specific teams of orthopedic and laparoscopic departments.
Consistent patient outreach through bulk messaging to maintain engagement and promote services.
Automated follow-ups for orthopedic leads, ensuring consistent engagement over a period of three months.
Selective lead allocation to orthopedic and laparoscopic teams, improving lead handling efficiency.
NAV Imperial’s Call-to-Action (CTA) experienced nearly double the engagement rate post-implementation.
The chatbot efficiently manages website and social media traffic, providing instant personalized responses and improving conversion rates.
Smartsevak’s Marketing platform enabled consistent patient outreach across multiple locations (Jaipur, Chirawa, Bharatpur, and Alwar).
Enhanced communication fostered trust and transparency, reinforcing patient loyalty.
The integration of Smartsevak’s technology transformed NAV Imperial’s digital presence.
The user-friendly chatbot interface significantly enhanced patient satisfaction.
Personalized communications from the Marketing platform strengthened patient relationships.
Automated drip marketing campaigns ensured consistent follow-ups with new leads, enhancing conversion rates.
The Lead Management Dashboard improved lead allocation and handling, boosting overall efficiency.
1. Engagement Rate: Nearly doubled post-implementation
2. Patient Outreach: Consistent across Jaipur, Chirawa, Bharatpur, and Alwar
3. Lead Follow-Up: Automated drip marketing for 3 months
4. Digital Presence: Significant improvement in patient satisfaction and relationships
"Smartsevak's cutting-edge solutions have revolutionized our patient engagement and lead management processes. The personalized chatbot and automated marketing campaigns have significantly improved our conversion rates and patient satisfaction. Smartsevak's technology has transformed our digital presence, and we look forward to continuing our partnership to achieve even greater success." - Mr. Shashi Kant Jangid, COO, NAV Imperial Hospital
Smartsevak’s advanced AI-driven solutions have enabled NAV Imperial Hospital to enhance their patient engagement, improve lead management, and transform their digital presence. By leveraging Smartsevak’s innovative technology, NAV Imperial has achieved exceptional results and elevated their overall performance. Mr. Shashi Kant Jangid’s visionary approach in adopting chatbot technology and smart drip marketing strategies has set a new standard for innovation in the healthcare sector.
Small privately-owned hospitals, particularly those in their growth stage and already utilizing digital marketing for expansion, can benefit immensely from this case study. The success of NAV Imperial Hospital demonstrates how Smartsevak’s comprehensive solutions can streamline operations, improve patient interactions, and drive business growth. Observing this case study provides valuable insights into leveraging WhatsApp automation for enhanced operational efficiency and patient satisfaction.
1. How has Smartsevak improved patient engagement at NAV Imperial?
Smartsevak’s personalized WhatsApp chatbot handles and qualifies leads from marketing campaigns, improving engagement and conversion rates.
2. How does the bulk WhatsApp marketing benefit NAV Imperial?
Consistent patient outreach through bulk messaging maintains engagement and promotes services across multiple locations.
3. What are drip marketing campaigns, and how do they help?
Drip marketing campaigns involve automated follow-ups with leads over a period of time, ensuring consistent engagement and improving conversion rates.
4. How has the Lead Management Dashboard improved efficiency?
The Lead Management Dashboard selectively allocates leads to specific teams, improving lead handling efficiency and operational performance.
5. Can small hospitals benefit from Smartsevak’s solutions?
Yes, small privately-owned hospitals in their growth stage can benefit immensely from Smartsevak’s comprehensive solutions to streamline operations, improve patient interactions, and drive business growth.
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