Since 2021, Smartsevak has been at the forefront of revolutionizing customer engagement at the Jaipur Jewellery Show (JJS), one of the largest jewellery shows in India. This case study highlights the innovative solutions provided by Smartsevak and their impact on JJS.
Official WhatsApp channel allows easy registration for visitors through a user-friendly chatbot.
Visitors can submit all necessary details, including photos and ID proof, via WhatsApp.
The chatbot provides quick answers to common questions and allows visitors to request callbacks from the JJS team.
It helps visitors search and locate booths easily and access important information about the show.
Smartsevak manages all WhatsApp promotions for JJS, enabling exhibitors to connect with visitors efficiently.
Lakhs of messages are sent to past JJS visitors to promote the show and create sponsorship opportunities for exhibitors.
The platform pioneers event attendee experience by providing useful information before and during the event, enhancing exhibitor-visitor engagement.
More than 10,000 registrations handled via WhatsApp.
Over 50,000 visitors interacted with the chatbot, leading to approximately 8,000 registrations in 2022.
The innovative approach resulted in an average engagement rate of 12-15% for each advertisement in 2023.
13 exhibitors leveraged Smartsevak’s platform to engage with visitors via the JJS WhatsApp channel.
Introduction of ‘smart advertising’ allowed exhibitors to receive leads directly in their emails as visitors interacted with ads on WhatsApp.
Lakhs of promotional messages sent, creating significant buzz and sponsorship opportunities.
Enhanced the overall attendee experience with streamlined registration and easy access to information.
Registrations via WhatsApp: 10,000+
Visitor Interactions with Chatbot (2022): 50,000+
Registrations (2022): 8,000
Exhibitors Using the Platform (2023): 13
Average Engagement Rate for Advertisements: 12-15%
"Smartsevak has transformed the way we handle registrations and engage with our visitors at JJS. The WhatsApp chatbot has made the registration process seamless and efficient, and the promotional campaigns have significantly boosted our reach. The integration of smart advertising in 2023 has been a game-changer, allowing exhibitors to connect with their target audience more effectively. We look forward to continuing our collaboration with Smartsevak to create more successful events in the future." - Jaipur Jewellery Show Team
Smartsevak has revolutionized customer engagement and exhibitor interaction at the Jaipur Jewellery Show through its innovative WhatsApp automation solutions. By enhancing the registration process, facilitating effective promotions, and introducing smart advertising, Smartsevak has set new standards for event management. As JJS continues to grow, Smartsevak remains committed to providing cutting-edge solutions to create memorable experiences for all attendees.
1. How has Smartsevak improved the registration process at JJS?
Smartsevak’s WhatsApp chatbot allows visitors to register easily by submitting their details, including photos and ID proof, via WhatsApp, streamlining the entire registration process.
2. How does Smartsevak's WhatsApp promotion benefit exhibitors?
Smartsevak manages WhatsApp promotions, sending lakhs of messages to past JJS visitors and creating sponsorship opportunities for exhibitors, enhancing their reach and engagement.
3. What is ‘smart advertising’ and how does it benefit exhibitors?
Introduced in 2023, ‘smart advertising’ allows exhibitors to receive leads directly in their emails as visitors interact with ads on WhatsApp, improving lead generation and engagement.
4. What has been the average engagement rate for advertisements at JJS?
The average engagement rate for advertisements at JJS has been an impressive 12-15%, highlighting the effectiveness of Smartsevak’s promotional strategies.
5. Can Smartsevak handle large-scale events like JJS?
Yes, Smartsevak’s solutions are designed to handle large-scale events efficiently, as demonstrated by the successful management of registrations and promotions for the Jaipur Jewellery Show.
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